This Privacy Notice for California Residents supplements the information contained in the general Privacy Statement of Peariwinkle LLC. and their respective affiliates (“Peariwinkle,” “we,” or “us”), which is incorporated in this privacy notice by this reference. This privacy notice applies to California residents from whom we collect personal information (“consumers” or “you”), including when you visit www.peariwinkle.com or use our mobile application (collectively, the “Site”) who reside in the State of California. We adopt this privacy notice to comply with the California Consumer Privacy Act of 2018 (as amended from time to time, the “CCPA”) and any terms defined in the CCPA have the same meaning when used in this privacy notice.

Section 1. Information We Collect

This site collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). Personal information does not include (i) publicly available information from government records; (ii) deidentified or aggregated consumer information; and (iii) information excluded from the CCPA’s scope, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) and personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA), California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

In particular, within the last 12 months, Peariwinkle has collected the following categories of personal information:

a. Identity Data

What we collect: Name, postal address, email address, phone number

b. Sensitive Personal Information (“SPI”)

What we collect: Race or ethnicity, gender or gender identity

c. Customer Records Data

What we collect: Name, address, email address, phone number, profession category

d. Protected Class Data

What we collect: Age, gender, marital status

e. Commercial Data

What we collect: Records of products and services purchased, obtained, or considered

f. Internet Use Data

What we collect: Browsing history, search history, information regarding your interaction with the Site

g. Location Data

What we collect: Geolocation data

h. Inferences

What we collect: We look at browsing history to infer what type of parenting information a user is interested in.

Section 2. Purpose for Collection of Personal Information

In addition to the business or commercial purposes for collection described above, we have in the preceding 12 months collected all categories of personal information described above for the following purposes:

• To process your requests, purchases, payments, and transactions and to prevent transactional fraud.
• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
• To create, maintain, customize, and secure your account with us.
• For testing, research, analysis, and product development, including to develop and improve this Site and our products and services.
• To provide, support, personalize, and develop this Site and our products and services.
• To help maintain the safety, security, and integrity of this Site and our products, services, databases, other technology assets, and business.
• To deliver content and product and service offerings relevant to your interests, including targeted offers and ads through this Site, third-party sites, and via email or text message (with your consent, where required by law).
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• As described to you when collecting your personal information or as otherwise permitted by the CCPA.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice. We will continue to collect the categories of personal information described above from the sources and for the business or commercial purposes described above.

Notwithstanding the foregoing, we use sensitive personal information only to the extent necessary for providing products or services to consumers.

Section 3. Disclosures of Personal Information for a Business Purpose

We share your personal information for a business purpose with the following categories of third parties:

• Service providers.
• Advertising networks.
• Data analytics providers.
• Operating systems and platforms.

When we disclose your personal information to a service provider, we enter into a contract with the service provider that describes the business purpose for which your personal information is disclosed and restricts the service provider from using your personal information for any purpose except performing the contract.

In the preceding 12 months, we have disclosed to these third parties the following categories of personal information for a business purpose:

• Identity Data.
• Customer Records Data.
• Internet Use Data.

Section 4. Sale or Sharing of Personal Information

In the preceding 12 months, we have not sold personal information to any third party.

Section 5. Your Rights and Choices

The CCPA provides you as California residents with specific rights regarding your personal information. This section describes your CCPA rights and explains how to exercise those rights.

Right to Access/Data Portability

You have the right to access personal information which we may collect or retain about you. If requested, we shall provide you with a copy of your personal information which we collect to the extent required by the CCPA. You also have the right to receive your personal information in a structured and commonly used format so that it can be transferred to another entity.

Right to Know

You have the right to request that we disclose the following about your personal information, as defined by the CCPA:

• The specific personal information we may collect;
• The categories of PI we may collect;
• The categories of sources from which we may collect your personal information;
• The business purpose(s) for collecting or sharing your personal information;
• The categories of personal information we may disclose for business purposes; and
• The categories of third parties to whom we may share your personal information.

Right to Correct/Right to Rectification

In certain circumstances, you have the right to request correction of any inaccurate personal information. Upon verifying the validity of a verifiable consumer correction request (as further described in this Section 5), we will use commercially reasonable efforts to correct your personal information as directed, taking into account the nature of the personal information and the purposes of maintaining your personal information.

Deletion Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Correction, Limitation, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service providers to:

• Complete the transaction for which we collected the personal information, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those

Please contact us if needed at gabby@peariwinkle.com